DIY Photography for Your Small Business Part 5

As a small business owner, your goal is to sell your product. With the tips I’ve provided over this 5-part series, you should be able to create amazing images to do just that! In Part 5, I’ll share images I’ve created for clients and reveal techniques I applied to help best capture each item.
I got a sheet of translucent white Plexi and placed the violin on top. The Plexi reflected the violin, which added a nice touch, but more importantly reflected light into the shadows. My light source was diffused white light place overhead between the violin and me. 
The lamp was pulled 6 feet from the white background. I used a light on the background so it was brighter than my subject. I metered and exposed for the white lamp shade ensuring there would be detail in the white of the shade and no detail in the white of the background.
The black wood absorbed the light while the lightwood reflected it. In order to have both equally exposed, I metered for the knob and used Adobe Lightroom to bring detail out of the blacks.
I have a NIKKOR 105mm F/2.8 lens that allows me to get super-close to my subjects. This micro lens captures amazing detail shots and works well to capture small objects are tiny details on items you’re photographing.
I used a cluster of three Nikon SB speed lights in a softbox for the subject’s face and one unmodified Nikon SB speed light behind the model to create a rim light on her hat, hair and shoulder. My camera was set to Aperture Priority and I used TTL (Through The Lens) technology to simplify my shoot. 
I shot this bent from a variety of angles until I found one that showed the top details and the legs. By moving around the subject and getting high and low, I was able to find the optimal position that best showcased the item. 
I do not use on-camera or pop-up flash. It creates terrible, unpleasant shadows. If you can use a flash off-camera, go for it! If you can’t, then just go with natural light. Be sure to remember your exposure fundamentals – ISO, F/Stop and Shutter Speed. 
Flat, front light is not that way to go if you’re trying to show an item’s shape. This silver goblet has fine detail that could only be showcased with angled light. I situated the goblet in front of a piece of black foam board and put a Nikon SB speed light on either side. The shadows from the angled light revealed all the delicate details in the etchings. 
I treat all my animal subjects like I do people. I’ll bring light, perhaps pop a little color, dress the set, choose a nice background and I always focus on the eyes! I photographed this chick with a NIKKOR 85mm portrait lens and a Nikon SB speed light.