DIY Photography for Your Small Business Part 4

For all you small business owners, the tailors, cobblers, innkeepers and bakers this photography education series is for you. In Part 4, I’ll talk about how to edit and use your images in creative ways. 
Your images can be displayed on your business walls, in ad campaigns, on social media or online stores. You can create graphics out of your pictures that can be used in clever layout and designs. You’re only as limited as your imagination. 
The font, or typeface, you choose can make or break your design so choose wisely. Serif fonts like TIMES NEW ROMAN have little bars on top and bottom and are perceived to be more clinical, professional and stately while san serif fonts like ARIAL are slick and clean and thought as more relaxed, hip and cool. For this series, I used a custom san serif font called LEAH GAVIOTA BOLD that I purchased through the graphics licensing company, Envato. 
You can create symbolic images like the one in this example that’s universally recognizable employing the tips I shared in Part 1 and 2. From there, you can convert those notable silhouettes into graphics in a few easy steps. This example logo took under ten minutes in Adobe Photoshop. I set my color swatches to magenta and white, launched the Filters Gallery, applied the Stamp Filter, added type and saved. Something like this could be used on mugs and t’s. 
Editing suites like Adobe Photoshop are very robust and can be intimidating at first. There are several resources online that can walk you through step-by-step so you don’t get overwhelmed. Check out Kelby One and Creative Live for online tutorials (note: these cost money) or you can check out Adobe Photoshop, Terry White, Glyn Dewis and Dave Clayton on YouTube. 
By photographing and isolating an iconic tool of your trade, you can incorporate it into a memorable marking tool. This eyelash curler image is now duo toned and can be printed on Plexiglas, lit from behind and hung on the wall in the salon as a graphic art piece. The eyelash curler can be further isolated and used as a character, aka letter, in a marketing campaign.
Objects often have shapes that mimic letters in the alphabet. In this example marketing campaign, an eyelash curler silhouette takes the place of the ‘Y’ in yes. A simple hand-sketched eyelash is added to give the curler a human appearance and a font that matches the curler is used. 
Self-generated campaigns don’t have to be complicated or involve computer work. Nikon cameras can connect to your smart phone via Bluetooth where you can select and download images using SnapBridge. From there, you can use image-editing applications you’re familiar with like Snapseed. You can use apps like PhotoGrid to ad type and graphics too. It’s so easy and fun!